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Sunday, 7th October 2007

Oh happy day! First official trailer for ‘The Celebration Continues’

ImageWith the 25th Anniversary officially extended, work has already begun on a sequal to the successful campaign which marked its initial launch back in April. Following sightings of filmcrews in the park over past weeks, the first results are already online for the world to see… Oh happy day?

Sunday, 7th October 2007

Stitch Live logo takes on television conventions

ImageThe final logo for ‘Stitch Live‘ has been revealed in a showreel for the ‘25th Anniversary Continues… Big Time!’ advertisements, with an unusual style. Unlike any Disney attraction logo to come before, Stitch’s television studio debut appears to take on all the characteristics of a TV title card.

Thursday, 4th October 2007

25th Anniversary EXTENDED… “en grande!”

ImageDisneyland Resort Paris has extended its year-long 25th Anniversary Celebration. Originally launched on 1st April 2007 and due to close on 31st March 2008, the celebration is now confirmed to continue through the entire 2008 season, with travel brochures already pushing the extension.

Sunday, 23rd September 2007

Red carpet rolls into new Christmas promotions

ImageThe theme of a “red carpet to Disneyland” used throughout all advertising for the 25th Anniversary Celebration extends through the resort’s seasonal celebrations this month, as seen in some rather enchanting new promotional posters for the upcoming Christmas Season, just released by Disneyland Resort Paris.

Sunday, 16th September 2007

The Twilight Zone means business, plus a new commercial

ImageThe Twilight Zone means business, and not simply with its faster-than-gravity drop. For Disneyland Resort Paris, the opening of The Twilight Zone Tower of Terror is their biggest new attraction launch for years, and a great chance for new and bigger business. The aptly-named DLRP Business Solutions are well aware — since last week, already advertising a very special elevator drop…

Tuesday, 11th September 2007

Halloween festival launches to the power of 15

ImageThe official website and advertising materials have now officially launched for the 2007 Halloween season at Disneyland Resort Paris, with the tagline “Halloween to the power of 15″ and a style which suggests the festival may return more to its Frontierland roots following several slightly confused years. The launch also includes the new festival logo and some photos to advertise the Disney Villains’ Halloween Showtime

Monday, 2nd July 2007

Official 2008 25th Anniversary Brochure Preview

ImageIt’s a brand new brochure! Join us for an exclusive preview of the second official holiday guide for the 25th Anniversary year, featuring the launch of advertising for The Twilight Zone Tower of Terror, the first mention of Stitch Encounter, the new 2008 resort map, the first words on the seasons, new options and special offers, a renamed Tinkerbell show, returns for all the 15th highlights and one important message - “There’s still time to join the party!”.

Saturday, 23rd June 2007

Crush’s Coaster - The Official Ride Video

ImageWant to see how DLRP’s official cameras picked up the action of Crush? Grab shell, dude! Following our look at all the Toon Studio publicty photos and officical Cars footage on Thursday, we can now take a ride from Crush’s outside “splash” to his encounters with Nemo and Squirt, from a brush with flourescent jellyfish to a reconstructed ride on the EAC…

Sunday, 17th June 2007

Toon Studio: Countdown continues every day

ImageNo, that’s not some wildly inaccurate height restriction for Crush’s Coaster you see beside this item - it’s a countdown. As eager fans and guests arrived at Disneyland Resort Paris on 9th June for the official public inauguration of Toon Studio and its two new attractions, they thought the countdown was finally over… infact, it will continue each and every day this Summer!

Saturday, 16th June 2007

Autumn-Winter brochure says “there’s still time!”

ImageIt’s a grand event in the annual calendar of any Disneyland Resort Paris fan - that magical time around late June or late November when the next official brochure gives a long-awaited preview for the next six months of magic. That time has come once again - the Autumn-Winter 2007-08 brochure is now available to order!

Friday, 4th May 2007

Avant-première(s) for Crush and Cars

Ready to join the rush for Crush? It’s hard to believe after all these months of construction that, in less than one month, Crush’s Coaster will have already welcomed its first turtle shell passengers and Cars Race Rally will have already kicked up more than a few handfuls of desert dust. Phase 2 of the 15th has begun, and the infamous Red Carpet is back…

Sunday, 8th April 2007

15th Launch Night: Red Carpet press event

(31/03/2007 - 21:30) As the last firework from the spectacular, “deluxe” Candleabration performance exploded, the press and VIPs were already on their way to the next - and final - stop on their busy day in Disneyland… an exclusive event and dinner in Frontierland.

Monday, 12th March 2007

15th Fever: Online

Following on now from the second article, let’s make it a triple with a look at another important advertising area also covered by the 15th - online marketing. With an expensive anniversary website just launched, they certainly want to make sure people know where to find it.

Monday, 12th March 2007

15th Fever: In print

Continued from the first article in this mini-series, we now turn to print advertising for the 25th Anniversary, which was launched at the same moment as the TV campaign to truly flood all media with anniversary messages. As with the TV spot, the key print advertisement is the same Europe-wide and features the sparkling red carpet leading to a glistening Sleeping Beauty Castle…

Monday, 12th March 2007

15th Fever: On TV

The red carpet has been rolled out! The party is now, the celebration is officially underway! Since July last year we’ve been following every detail of the 25th Anniversary, and now it’s everywhere, for all to see, and is causing quite a stir! In a series of articles looking at the launch of the resort’s most ambitious advertising campaign ever, we begin with 25th Anniversary fever on your own TV…